So your business is all set on social media, you’ve got your information filled out and a photo so now what? Here are 10 social media post ideas for your tourism business or attraction!
1. Customer Reviews
By posting reviews and testimonials, it’s free content but also helps build credibility and authenticity for your brand.
2. Any Awards or Press
If your business has received an award or is featured in any press articles (local magazine, buzzed listicle, etc), brag a little about it! Share this great news with your audience!
3. Local Articles or Blogs
Local news articles or blogs are more free content! Not only that, but it’s a good way to build a relationship with other businesses and your local community.
4. Exclusive Deals & Discounts
We don’t suggest that you post about your deals and discounts every day, but every other week or so is good to keep it in front of your audience’s mind.
5. Your Company’s Mission & History
Consumers like knowing about a company they support, and by talking about your mission & history you are helping build your brand and authenticity.
6. Get Engagement with Games
Post a photo and ask your audience to guess where it is, put up a Tuesday Trivia questions, and anything creative to get engagement from your social media audience. Throw in a giveaway and you will see an increase in engagement!
7. Share Your Blogs & Website
Occasionally share a blog your business wrote or links to your website. While you’re pushing out fun content, sharing a link to your website or blog helps remind your audience of what it is that you’re trying to accomplish.
8. Company News or Celebrations
Company picnic? Tour Guide of The Month? Throw it up on your feed! Your audience will notice the transparency in your business!
9. Customer Photos
User-generated content is your best friend in the tourism business. Your customers want to share their experience on social media, so ask them to tag your business to get featured. Re-post their photos and engage with their posts. This will also help build your brand and again… free content!
10. Live Feeds
Share a live feed of a portion of your tour, if your business is at a tradeshow, whatever it may be as long as you keep it interesting! Don’t just set the live feed pointed towards a crowd and let it sit there for 2 hours. If you’re doing a live feed, don’t be scared to play news anchor and hop in front of the camera to talk about what you’re currently doing, your business, etc.
The world of good content is endless, and it can be extremely difficult to keep up with. One thing we have noticed is that a majority of tourism businesses and attractions get stuck in a rut of uploading photos after photos. At iWerx Connect, we eat, live, and breath destination marketing and creating content is our game. Contact us today for any questions you may have, or if you’re ready to start growing your business!