Search engine optimization (aka SEO) is thrown around often in digital marketing for the tourism industry. It is the practice of setting up your website to gain more visibility on search engines such as Google. By utilizing SEO tactics, your website could earn one of the top spots on Google and other search engines. If your SEO is done correctly, you could see a significant increase in your web traffic however you need to fully understand the process. Keep reading for our SEO Tips for Tourism Businesses, Attractions, and Destinations.
1. Prove Your Site is Secure By Being An Https Site
Having a secure https site instead of an Http site will be better for SEO in the future as Google will start to emphasize more on security.
2. Use Google Analytics
SEO isn't all about getting a high ranking site! To measure if your SEO is successful, take a peek at your Google Analytics account to see if organic website traffic is increasing and resulting in conversions.
3. Don't Forget To Optimize Meta Descriptions & Titles
Meta descriptions and titles may not have an impact on the search ranking, but they do affect your site. Use meta descriptions and titles of your site pages to entice a searcher to click on your site.
4. Intent Over Exact Matches
Don't try to fill your website pages with exact match keywords, search engines are no longer looking for this. Google now matches the searcher's intent with the general intent of your page. They do this by looking for synonyms related to your target keywords that match what the viewer is searching for.
5. Write Clear Headlines
Headlines on your website are extremely important and should be somewhere between 4 to 9 words. These headlines inform viewers (not search engines), what your page is about. In order to have stellar SEO, you need to remember that you are optimizing your website for users first & foremost.
6. Avoid Keyword Stuffing
Keyword stuffing is the practice of filling a webpage with as many keywords and meta tags as possible. While this tactic had worked in the early days of SEO, it will now negatively affect your SEO ranking.
7. Stick To Basics
When it comes to the homepage of your website, keep it simple! Less is more in this case. Your homepage content should be long enough to clarify what your business does, your location, and how to book! If your homepage is filled with too much content and feels overwhelming to users, you could not only be affecting your ranking, but you will also miss out on bookings.
8. Quality Not Quantity
When building your web pages, keep in mind that you do not need a lot of them. Focus on the quality of each page, making it user-friendly, and easy to understand.
9. Utilize Alt Text For Your Images
Optimize all of the images on your website using alt text and descriptive file names to boost your page relevance.
10. Mobile Responsive
Ensure that your site is mobile responsive, meaning it can adjust itself to a variety of screen sizes. In 2015, websites that weren't mobile-optimized saw an average of a 5% decline in organic traffic, and that has only increased since then.
11. Create A Google My Business Account
Verify and optimize a Google My Business account with your brand and location page. Google will be continuing to take steps to show the best local content to searchers.
12. Watch Your Backlinks
Google and other search engines know when you have sketchy sites linking back to your website. If you don't get rid of them, this will negatively affect your SEO ranking. You can monitor your backlinks in Google Search Console, and then disavow any suspicious-looking links that point to your sire.
SEO affects many aspects of your marketing strategy, from content on your website to the user experience. However, as important as SEO is, the main point is to optimize your website to provide a good overall experience to viewers. The better of an experience that viewers have with your website, the better your organic traffic will be!
At iWerx Connect, we've combined our extensive knowledge of digital marketing, website development and more with our passion for all things tourism-related. If you've got any questions or need help in growing your business, contact us today.