When you're a tour operator or run an attraction or destination, your website is everything. It features your product, builds your brand awareness, can increase your conversions, and shows that your business has credibility. However, what may seem like small or simple mistakes can affect your business greatly. Keep reading to learn how to make your tour, attraction, or destination website more credible.
1. Show Your Reviews
If you're claiming to be the best tour operator in town, you better have the customer feedback to prove it! On your website, your business can include testimonials from TripAdvisor that link back to the original review. Also, don't share reviews where it says that it's written by "John Doe" if possible include the photo of the person leaving the testimonial.
2. Show That You're the Real Deal
Showing that you're a legitimate business will boost your credibility. Ensure that you have a physical address and accurate contact information on your website. Visitors need to feel like they are interacting with a legitimate business and not someone that is shady. To take this step even further, implement a Google Map on your contact page or the bottom of your page in the footer
3. Show That You're An Expert
If you've got experts on your team, include their credentials. If your business is affiliated with an organization, include that too! You can also include team member bios where you discuss their experience. When you're focusing on this step, of you link to another site always ensure it's a credible site!
4. Make It Simple to Contact Your Business
Site visitors do not want to have to dig to find your contact information. The harder it is to find, the less credible you seem, which makes them less likely to book with you. Include contact information in the header and footer of your website, and you can even include a contact page where they can send a message directly to your business.
5. Have A Professional Design
Visitors quickly evaluate your site's design to determine if it is credible. When designing your website, pay attention to layout, fonts, images, and more. Need help with your website? Start here.
6. Show Off Your Team
On your site, show the people behind your business and find ways to convey their trustworthiness through images and text! Include quality headshots and engaging bios.
7. Make It Easy To Use
A simple site that is user-friendly is the best thing that you can do for your business. To do this, ensure your site is responsive, that all media works, that booking software is simple, and that your business and its products are clear & concise.
8. Keep It Updated
If your site is out-of-date or not updated/reviewed regularly, be prepared to lose a lot of credibilities. Keep your website updated with its upcoming tour dates, keep up with technology, and keep your plugins updated to avoid any technical issues.
9. Go Easy On The Ads
Avoid having ads on your site as much as possible. If you must have ads, make it clear what is sponsored content and what is your content. Avoid using any sort of pop-up ads, although one simple email sign-up or promo is something that you can get away with, viewers don't want to see it more than once.
10. Check For Errors
From issues with plugins to small typos and grammar errors, run through your site with a fine-tooth comb and fix any kind of error you can find.
There you have it, How To Make Your Tour, Attraction, or Destination Website More Credible. If you have any questions or need help developing your website, iWerx Connect specializes in web development & digital marketing for the tourism industry. Contact us today.